Module 1: Create Your Instagram Account

Set up your Instagram Business account the right way from day one.

⏱️ 10 minutes

Why a Business Account?

Instagram offers three account types: Personal, Creator, and Business. For AI content creators, we recommend Business accounts because:

📊 Analytics & Insights

Access detailed metrics on reach, engagement, and follower demographics.

📧 Contact Options

Add email, phone, and address buttons to your profile for business inquiries.

📈 Ad Tools

Promote posts and run ads directly from the app when you're ready to scale.

🔗 Link Features

Add links in Stories (no follower minimum required for Business accounts).

⚠️ Why Not Creator? Creator accounts are designed for influencers and public figures. Business accounts give you more flexibility with contact options and are better suited for building a brand around AI-generated content.

Step-by-Step Setup

1 Download Instagram

Download the Instagram app from the App Store (iPhone) or Google Play Store (Android). You can also sign up at instagram.com on desktop.

2 Create Your Account

Tap "Create new account" and choose to sign up with:

  • Email (recommended) - Use a dedicated email for your AI brand
  • Phone number - Quick setup but harder to manage multiple accounts
  • Facebook - Links to your existing Facebook account
3 Choose Your Username

Your username (@handle) is how people find and tag you. Choose wisely:

  • ✓ Keep it short and memorable
  • ✓ Make it relevant to your niche or character name
  • ✓ Avoid excessive numbers or underscores
  • ✓ Check if it's available on other platforms too
💡 Tip: If your ideal username is taken, try adding "official", "ai", "studio", or your niche (e.g., @jessicafitai, @aiwithjessica).
4 Switch to Business Account

Once your account is created, switch to Business:

  • Go to your Profile → tap the ☰ menu (top right)
  • Tap Settings and privacy
  • Tap Account type and tools
  • Tap Switch to professional account
  • Select Business (not Creator)
  • Choose a category that fits (e.g., "Digital Creator", "Art", "Entertainment")
  • Add contact info or skip for now
5 Set Up Your Profile

Complete your profile basics:

  • Profile Photo: Use an AI-generated avatar or logo that represents your brand
  • Display Name: Your character or brand name (can include emojis)
  • Bio: 150 characters to describe what you do. Include a call-to-action
  • Link: Add your website, Linktree, or other social links
💡 Bio Formula: [What you create] + [Who it's for] + [Call to action]

Example: "✨ AI fashion & lifestyle content | Daily inspiration for digital dreamers | New posts every day 👇"
6 Adjust Privacy Settings

As a Business account, your profile is public by default. Review these settings:

  • Go to Settings → Privacy
  • Review Comments - filter offensive comments and keywords
  • Review Messages - decide who can DM you
  • Review Tags and Mentions - control who can tag you

You're Ready!

Your Instagram Business account is now set up and ready for content. In the next module, we'll cover how to create your first AI-generated posts using DivaForge.

✅ Checklist before moving on: